We demonstrate that the power output from a PEM fuel cell can be directly controlled by limiting the hydrogen feed to the fuel cell. The control is achieved by simple feedback control on the hydrogen and oxygen (or air) flows to a setpoint current. With pure dry feeds of hydrogen and oxygen 100% hydrogen utilization is achieved with 130% stoichiometric feed on the oxygen. When air was used for the oxygen we achieved 100% hydrogen utilization with stoichiometric air feed. The control is achieved by connecting the effluents to water reservoirs, where water flows in and out of the gas flow channels to create a variable internal resistance of the fuel cell. Control can only be achieved when the internal fuel cell resistance is approximately matched to the load impedance.