Topical 7: Product Design | |||
| Session 503 - Management and Business Issues in Product Design | |||
| This session will include papers on strategic and practical issues in the management of new product design. Focus includes commercial, market and legal challenges for product design as well as the technical and people challenges inherent in any new product development effort. | |||
| Chair: | Frank van Lier | ||
| Cochairs: | Dr. Richard D. Siegel Daniel Hershey | ||
| 503a | Hunting for Big Gain, in the Forest of New Product Development Opportunities Frederick D. Buggie | ||
| 503b | Cost- Effective Creativity – a Partnership between Technology and Commercial Management Brian R. Cunningham | ||
| 503c | Breaking Barriers to Product Design Team Success (or Stopping Management from Undermining Teams) Lynn H. Lander | ||
| 503d | Addressing Patent Protection in the Product Development Process Steven Weseman | ||
| 503e | Use of Quality by Design Principles in Pharmaceutical Product Development Prabir K. Basu, Stephan X. M. Boerrigter, Manish Mehta, Kenneth R. Morris | ||
| 503f | Capability Lifecycle Management: Connecting Product Opportunities to Processing Capabilities Brian K. Schauf | ||
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